Design verification of advertising materials, planograms, product packaging, etc.
Verify the eye gaze of actual users and utilize it for package design and planograms to increase sales.
Do you have any of the following issues?
■You don’t know how effective the advertisements you spend to install are, or how much they actually lead to sales (or you have even never verified them.)
■You have used your expertise and knowledge to organize the planograms, but you would like to create a selling area that makes it easier to find products and sell them.
■You have considered eye-gaze detection devices, but it was difficult to record the natural behavior of subjects (experiencers) due to the device’s size, weight, and limitations.
Proposal
■Visualize the eye gaze of actual users visiting a store, and utilize the gaze data and voice data while shopping for advertising, product design, and planograms.
By visualizing the user’s eye gaze:
⇒ It enables to visualize how many advertisements are seen and how much they are connected to sales, although the effectiveness of the advertisements could not be measured until now.
⇒ By visualizing eye movements and the time it takes to find the desired product, it enables to create a planogram that makes it easier to find and sell products.
⇒ As test users can behave/act in a more natural environment, realistic shopping data can be acquired.
(This product weighs 39.6g/glass type, and there are no obstructive objects that may make you feel uncomfortable, so it can be used in various environments such as indoors, outdoors, or even in the dark.)
